Introduction
With the new year upon us, it’s time to look ahead at what exciting sports trends are set to make waves in 2021. From innovative technologies to new formats, the sporting world is constantly evolving. Here are three trends to keep an eye on in the coming year.
1. Virtual Fan Engagement
In 2020, we saw stadiums and arenas empty due to the COVID-19 pandemic. As a result, sports leagues had to find new ways to engage with fans. Virtual fan experiences, such as interactive live streams and fan engagement apps, became increasingly popular. In 2021, expect to see even more creative ways for fans to connect with their favorite teams and athletes from the comfort of their own homes.
Example:
Virtual watch parties where fans can chat with each other and participate in virtual tailgates
2. Esports on the Rise
Esports, or competitive video gaming, has been steadily growing in popularity over the past few years. With traditional sports on hold in 2020, many sports fans turned to esports for their competitive fix. In 2021, look for even more crossover between traditional sports and esports, as well as increased investment in esports infrastructure and events.
Example:
NBA players participating in NBA 2K tournaments
3. Sustainability in Sports
As concerns about climate change continue to rise, the sports industry is increasingly focusing on sustainability. From eco-friendly stadiums to carbon-neutral events, sports organizations are making efforts to reduce their environmental impact. In 2021, expect to see more initiatives aimed at making sports more sustainable and environmentally friendly.
Example:
Sports teams partnering with environmental organizations to offset their carbon footprint
Conclusion
As we look ahead to 2021, these three sports trends are sure to shape the landscape of the sporting world. From virtual fan engagement to the rise of esports and a focus on sustainability, there is plenty to be excited about in the year to come. Keep an eye on these trends as they continue to evolve and make an impact on the world of sports.
